![]() Rather, they tend to release new products and features slowly to maximize the profits from existing models. To catch up to Sony, Canon and Nikon will need to innovate fast, and neither has a great record there. With a smaller pie and a smaller slice of DSLR, plus astonishingly good smartphone imaging that's destroying compact cameras, Canon and Nikon need to act. At the same time, camera sales (both mirrorless and DSLR) have fallen 25 percent since 2011. Popular models like the NEX-3N and NEX-7 also paved the way for stellar APS-C cameras like the Alpha A6500 (below).įast-forward to 2018 and mirrorless cameras represent 35 percent of the entire interchangeable-lens market. Perhaps seeing an opening and the market potential, Sony launched its NEX APS-C (now Alpha) series, which was far superior to anything Nikon and Canon had, going all in on the category. The most recent EOS M50 model has decent 10 fps shooting speeds and 4K video, although with serious cropping on the latter.īack in 2012, both companies were cleaning up on DSLRs, and mirrorless cameras represented just 20 percent of the market, which might explain why they didn't take it very seriously. ![]() Canon, meanwhile, launched its EOS-M series in 2012 with the unremarkable EOS-M (above), but it has gradually improved the lineup. Nikon unveiled the unpopular 1-inch-sensor Nikon 1 series in 2011, then effectively abandoned it, though it still sells some models. An uphill battle, an entrenched opponentīoth Nikon and Canon have inglorious mirrorless histories. Given that mirrorless cameras are already lighter than DSLRs, that would make them more attractive for tourism and street photography. Namely, a purpose-built mirrorless system, with a shorter distance between the lens and sensor (you don't need the space for a mirror) would support smaller and lighter lenses. While they could use their existing DSLR lens mounts, which support hundreds of existing lenses, there are good reasons not to do that. Given the rumors, it looks like Nikon and Canon are developing new lens mounts for their full-frame mirrorless systems. It's also worth noting that if Nikon and Canon both release full-frame cameras at the same time, they'll be competing with each other and not just with Sony. ![]() It's likely that neither will want to cannibalize its flagship DSLR model (the Canon 5D Mark IV and Nikon D850), so don't expect to see a high-resolution model like Sony's 42.2-megapixel A7R III. As you'd expect, it would have Canon's stellar dual-pixel phase-detect autofocus system, still the best on the market for video.Īll that is speculation, as both companies are keeping the models under wraps, and no specs or images have leaked. Canon Rumors believes it will not be part of the EOS system, and that it will shoot 4K at up to 30 fps. Nikon could release the camera with two or three Z-mount lenses at Photokina and unveil another batch of lenses several months later.Ĭanon's full-frame camera, meanwhile, is supposedly also coming in September, but it will be a video-centric model, not unlike Sony's A7S II or the Panasonic GH5s. It's also reportedly developing a new full-frame mirrorless lens system called the Z-mount and is working on a "very sophisticated" adapter for its current, deep DSLR F-mount lens lineup. ![]() Both will no doubt be high-end models, given the sensors, so you can probably expect prices of upwards of $2,000.Īccording to Nikon Rumors, the Nikon model will have a price and sensor resolution that roughly match Sony's A7 III (24 megapixels and a $2,000 price tag). Other than that they will have full-frame sensors, not much is known about the incoming mirrorless cameras from Nikon and Canon. What to expect and not expect from Nikon and Canon But to compete against Sony's increasingly polished cameras, they have no choice. Both are highly conservative and have lucrative DSLR lineups they won't want to cannibalize. To compete, they'll have to be very aggressive with features and prices for the new cameras - and that would be out of character for Canon and Nikon. A prototype Canon model is reportedly already in the hands of select professionals, and Nikon told NHK it will bring a model to market by spring of 2019.Ī new mirrorless (or full-frame) model won't be enough. It might come as a relief, then, to die-hard fans of those aforementioned camera companies that both are readying their own much-anticipated full-frame mirrorless models for as soon as this September. As if they weren't already far enough behind in mirrorless cameras, Sony just launched the A7 III, which I called a "near-perfect all-around camera" in my review.
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